Lesson from Good Book

Good Reading

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”
– Dr. Seuss, I Can Read With My Eyes Shut!

I just finished reading a great book, titled Dogfight: How Apple and Google Went to War and Started a Revolution. This book mainly told us about fight between Apple and Google, how each of them spent enormous resource and time to innovate, and how their innovation moves the world further than they can ever imagine. You will find the inside stories about the creation of the legendary iPhone and its mortal enemy, the green robot Android.

This post is not going to give you spoilers about the content, since I think it is the best for you to read by yourself. The stories are well written by well-known Wired Journalist, who has special access to some Apple and Google employees. You can feel the tension between them, which makes this book so great in my opinion.

One thing that I can take from this book is, it requires a great amount of passion and hard work to create a truly innovative product. The iPhone and Android was revolutionary product, they are born from years of banging heads into the wall, screaming about endless problems, and cursing about the future. You have to spend a lot of nigths working overtime, weekends in the office, forgetting your anniversary, and perhaps absent from your children’s birthday party. The worst part is, to keep this in complete secret. You might have solve one of the biggest problem in the history of human kind, but you can’t share this, because the future is on your shoulder. Only when you outcome those kind of things, you will, at the end, can give yourself a pat on the back, saying you have done a great job.

I have met some people who demands reward before fulfilling their obligations. They felt that their ideas are so revolutionary, the company must reward them big time. The hard truth is, ideas are cheap. Throwing ideas are great, but building the idea is the crucial one.

Other lesson is coming from Steve Jobs:

You know, one of the things that really hurt Apple was after I left John Sculley got a very serious disease. It’s the disease of thinking that a really great idea is 90 percent of the work. And if you just tell all these other people “here’s this great idea,” then of course they can go off and make it happen. And the problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product. […]

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